Baffler

The classic web2 experience is inextricably tied with ads. This, in and of itself, is not a problem, as online ads are an extremely important way for companies to reach new audiences, and for platforms to continue providing free services to their userbase. However, the way ads are handled in web2 is a problem– not only for the users who view ads, but for the companies who buy and promote them.


For starters, most ads are managed through highly centralized tech organisations that pull all the strings, such as Google AdSense, Facebook Audience Network and Apple Advertising. These corporations decide whether your ads are suitable, and can choose to limit your exposure or even ban your ads without much recourse or clear reason.

Idena allows running ads in the Idena network in a decentralized and privacy-preserving way. Anyone and everyone is welcome to promote their projects in the Idena network. It will not ask for your passport ID or your tax number. It doesn’t matter who you are or where you are from.